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The Spider Web Marketing System TRADE FAIRS
Attending Chinese Trade Fairs is essential for keeping a good relationship with existing suppliers or built it up with new ones. The Chinese mentality favors frequent personal contacts with their overseas trading partners and meetings at Trade Fairs are one of them. Therefore you are well advised to prepare yourself in the best possible way, because poor preparations reflect negatively on the way your company’s business is conducted. I suggest that you make arrangements with your key suppliers to have additional meetings outside the busy and noisy Trade Fair environment. If you have enough time, it would be perfect to go to the suppliers’ factory to have the meeting there or meet them at your hotel. Chinese suppliers are very service orientated and usually do not mind if the meeting lasts well into the night as long as it could create extra business opportunities for them. They always bear in mind that you have come a long way to meet them. ... copyright infringements are common place In China ... The extra meetings outside the Trade Fair ground will also give the suppliers a better opportunity to provide you with details of their latest developments. Since copyright infringements are common place In China, manufacturers usually do not want to display their latest models at their Trade Fair booth. Quite a lot Trade Fair visitor are not aware of this and expect to see all the latest developments on display, which unfortunately is not the case. I suggest visiting at least following essential Trade Fairs on regular basis:
• Canton [Guangzhou] Spring Fair in April
• Canton [Guangzhou] Autumn Fair in October
• Hong Kong SAR Trade Fairs of which the most important are:
a) Hong Kong Toys & Games Fair in January
b) Hong Kong Electronics Fair in April + October
c) China Sourcing Fair Gift & Home Products in April
d) Hong Kong housewares Fair in April
e) Hong Kong Gifts & Premium Fair in April The Trade Fairs in Hong Kong take place at 2 different venues which can be easily accessed from the main hotel areas.
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This intel was contributed by Rusty
Rusty
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May, 2012
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